What is pay per click

Pay Per Click or PPC marketing agency is a type of online advertising which provides advertisements accrue costs when users click on their ads intentionally or unintentionally. The advertisements that are present on the screen are the bid on the perceived value of a click in relation to the keywords as well as the platforms along with the audience type in which it originates. Let us first have a look at the basics of the Pay Per Click so that we are more aware of what Pay Per Click exactly is. 

The basics of the Pay Per Click are as given below.

The users use the Pay Per Click for all the types of campaign goals, we are giving you the list of the goals below – 

1. The increase in the sales 
   
2. The leads in the generating 
   
3. Promotion of the brand awareness 
   

Relevance is the basic feature of the Pay per click Management Company, search of the specific products, services as well as the information at any given time. The people who create the advertisements who are advertisers have a great ability to show a targeted ad at the exact moment this search is occurring. If we look into an example we can look at the instance where a user searches for “black pencil heels”, an advertiser with his or her imagination can create an advertisement which shows an ad speaking to “black pencil heels”. Through both of the targeting settings as well as the account structure, the advertisements created by the advertisers can run successful Pay Per Click campaigns as long as relevance is paramount. 

Main platforms of the PPC

Now, let us look at the main platforms where Pay Per Click is active as a digital marketing agency.  

1. Google Ads 
   

Google Ads is the largest Pay Per Click platform which runs along with the platforms like Google, Search Partner sites and Display Network sites. The platform of Google Ads was launched in October 2000. Ever since the year 2000, Google Ads has gone through several iterations. 

1. Microsoft Advertising 
   

Just like how Google Ads shows the advertisements on Google, similarly the platforms like Microsoft Advertising which shows the ads on platforms like Yahoo and Microsoft as well. The major keyword of this platform is Microsoft advertising and if we look into the data we will find that there have been over 137 million searches on the unique desktop on the Bing Network. 

You have heard of the word “Keywords”; let us look at its account structure. 
The keyword used is always attached to a matching search and type which the users search for; there are actually seven types of keywords match types – 

1. Exact 
   
2. Exact (Close Variant) 
   
3. Phrase (Close Variant)
   
4. Phrase 
   
5. Modified Broad 
   
6. Broad (Session Based) 
   

There are also negative keywords along with the positive ones. These negative keywords are usually used to remove unqualified traffic from the site. If a company is selling high end products, words like bargain and cheap can be termed as negative keywords.