A long-tail keyword is fundamentally a long search query, with 4-5 words.
At the point when someone looks for "city guide", that is a short-tail keyword. Or on the other hand more generally known as seed keywords. These are conventional, 1-2 word phrases with high hunt volumes in the 10K – 100K territory.
At the point when someone looks for "best travel manuals", that is a long-tail keyword. They are 4-5 word search queries with lower search volume in the 100-1K territory.
Why choose the long tail keyword ?
Since long-tail keywords really make up 70% of all pursuit traffic. Assuming that you're just focusing on high volume conventional keywords like everybody in your specialty, you'd presumably face a ton of rivalry attempting to rank for similar keywords.
All things being equal, focusing on long-tail keywords empower us to catch huge traffic potential from Google without hardly lifting a finger.
The long tail keywords benefit are (I) draw in clients who are later in the purchasing cycle, (ii) simpler to rank for because of lower rivalry.
Lower competition means lower ranking difficult
You know ? Long tail keyword are very easy to rank as they are having low competition
The way to get traffic from long-tail keywords was to focus on a gathering of keywords. Positioning for a considerable length of time tails of a seed keyword can assist you with taking advantage of a bigger pool of searches.
How to find long tail keywords
To find long tail keywords is very easy in any niche utilizing Google! Directly from the source and Google furnishes you with a bit of knowledge about search expectation and related keywords.
1. Auto suggested keyword when Search on google related words are also show
2. See how your competitor he used keyword but don't copy it all
3. Use tools like keyword everywhere
Read more: How to Rank for Near me Searches