Pay Per Click or PPC marketing agency is a type of online advertising which provides advertisements accrue costs when users click on their ads intentionally or unintentionally. The advertisements that are present on the screen are the bid on the perceived value of a click in relation to the keywords as well as the platforms along with the audience type in which it originates. Let us first have a look at the basics of the Pay Per Click so that we are more aware of what Pay Per Click exactly is.
The basics of the Pay Per Click are as given below.
The users use the Pay Per Click for all the types of campaign goals, we are giving you the list of the goals below –
Main platforms of the PPC
Now, let us look at the main platforms where Pay Per Click is active as a digital marketing agency.
You have heard of the word “Keywords”; let us look at its account structure.
The keyword used is always attached to a matching search and type which the users search for; there are actually seven types of keywords match types –